JBF IS LEARNING

Videos

Click on the links below to see footage from the 2012 JBF Food Conference.

Wednesday, October 17, 2012

 

Welcome

Rosemary Ellis, Editor-in-Chief, Good Housekeeping
Susan Ungaro, President, The James Beard Foundation
Watch this talk >

 

Context

Mitchell Davis, Executive Vice President, The James Beard Foundation
Watch this talk >


Keynote Address

Food and Trust

Rick Bayless, JBF Award Winner, Chef/Co-Owner, Frontera Grill
Watch this video >


Framework

Reading the Trust Barometer

Jennifer Pfahler, Executive Vice President, Consumer Health/Wellness 360, Edelman New York
Watch this talk >

 

Case 1: Got Trust? Our Faith in Milk

 

Panel: Culture, Industry, Scale, and Milk

Anne Mendelson, Historian, Author of Milk
Jim Mulhern, Partner, Watson/Mulhern, Advisor, National Dairy Counsel
Audrey Donahoe, New York State Dairy Farmer, ATRASS Farm
Urvashi Rangan, Director, Consumer Safety and Sustainability Group. Consumer Reports (Panel Moderator)
Watch this talk >

 

Narrative Interlude

Trust in Identity

Simran Sethi, Emmy Award-Winning Journalist
Watch this video >


Case 2: GMOs and the Science of Distrust


Narrative Interlude

Suing Our Way to Trust

Daniel B. Ravicher, Executive Director, Public Patent Foundation


Conversation

Food and Technology, or That Organic, Free-Range Chicken was Engineered by Man
Jason Clay, JBF Leadership Award Honoree, Senior Vice President, Market Transformation, World Wildlife Fund
Fred Kaufman, Contributing Editor, Harper's, Author of Bet the Farm: How Food Stopped Being Food
Watch this talk >
 

Case 3: Seeing Through Transparency


Narrative Interlude

Good Housekeeping: 100+ Years of Advocating for a Trustworthy Food System
Miriam Arond, Director, The Good Housekeeping Research Institute
Watch this talk >
 

Panel: Certifying Trust

Tensie Whelan, JBF Leadership Award Honoree, President, Rainforest Alliance

Dennis Treacy, EVP and Chief Sustainability Officer, Smithfield Foods, Inc.

Shauna Sadowski, Director of Sustainability, Annie's Inc.
Hal Hamilton, Founder and Co-Director, Sustainable Food Lab (Panel Moderator)
Watch this talk >

 

Closing Synthesis


Adam Gopnik, Staff Writer, The New Yorker, Author of The Table Comes First
Watch this talk >
 

Thursday, October 18


Reading

Selections from Wendell Berry
Peter Hoffman, Chef/Owner, Savoy and Back Forty Restaurants
Watch this talk >


Leadership Awards Recap

John Besh, JBF Award Winner, Chef/Owner, August

 

Panel: Leadership and Trust in the Public Sector

Eric Goldstein, Chief Executive of School Support Service, NYC Department of Education
Sam Kass, White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives
Jonathan Halperin, Founder, Designing Sustainability (Panel Moderator)

Conversation

Trust, A Community Approach
Marcus Samuelsson, JBF Award Winner, Chef/Owner, Red Rooster
Jane Black, Journalist

Panel: Dining on Trust, Restaurant Solutions

 
Emmanuel Verstraeten, Founder and President, SPE Certified, Owner, Rouge Tomate
Patrick Martins, Founder and President, Heritage Foods USA
Maricel Presilla, JBF Award Winner, Chef/Co-Owner, Cucharamama and Zafra
Corby Kummer, Senior Editor, The Atlantic (Panel Moderator)
 

Narrative Interlude

Oceans of Trust
Sheila Bowman, Manager of Culinary and Strategic Initiatives, Monterey Bay Aquarium Seafood Watch
 

Solutions

A Fifty-Year Farm Bill

Wendell Berry, JBF Leadership Award Honoree, Author, Poet, and Farmer
Watch this talk >


Solutions

Big Ideas from the Ground Up
Sid Lerner, Grace Communications Foundation, Founder, The Monday Campaigns
Watch this talk >
 
Janet Poppendieck, JBF Leadership Award Honoree, Author, and Professor
Watch this talk >
 
Malik Yakini, JBF Leadership Award Honoree, Founder, The Detroit Black Community Food Security Network
Watch this talk >
 
Will Allen, JBF Leadership Award Honoree, Founder, Growing Power
Watch this talk >

Debra Eschmeyer, JBF Leadership Award Honoree, Food Corps


Footage of our 2011 Food Conference is located here.
 
 
JBF Education
James Beard Foundation's Best of the Best