Blended Burger Project™ Campus Edition: Resources

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Participant Checklist:

  • Complete the participant form at jamesbeard.org/BBPcampus
  • Create your Blended Burger by making a blend or building a burger that contains at least 25 percent fresh, cultivated, finely chopped mushrooms (white button, maitake, oyster, cremini, shiitake, beech, portabella, enoki, trumpet, or any mushroom medley) into your burger patty
  • Email a high-res photo and description of your Blended Burger to Michelle Santoro at blendedburger@jamesbeard.org for use in the online voting gallery
  • Menu your burger throughout during the promotion, from Labor Day through December 15, 2017 (and beyond)
  • Train your staff to promote the burger, know the benefits, understand why you menu it, and why you are participating in the Blended Burger Project™ Campus Edition
  • Use the Blended Burger Project™ collateral to promote the program on campus
  • Encourage students and guests to vote for your Blended Burger in the online gallery at jamesbeard.org/BBPcampus
  • Consider guest incentives to drive consumer sharing on social media with the hashtag #BlendedBurgerProject:
    • One Grand Prize: A $1,000 on-campus gift certificate
    • 10 Runner-Up Prizes: $100 VISA gift card
  • Use the official Blended Burger Project™ media assets provided by JBF to promote the burger in your dining hall, in the student paper, website and social media (@beardfoundation, #BlendedBurgerProject), and in your local media outlets

Marketing and Publicity:

All participating chefs and campuses will be listed on the official Blended Burger Project™ site: jamesbeard.org/BBPcampus

  • JBF will promote the Blended Burger Project™ Campus Edition through its various media channels
  • A media alert template will be shared with all participants for use with your local media outlets
  • National media opportunities are available for participating chefs and campuses
  • #BlendedBurgerProject will be used for all social media posts surrounding the promotion
  • For additional media promotion, share your recipe, professional headshot, and a quote about The Blend with us. We will use these assets when pitching the campaign to national and trade media outlets.

Promotional Materials:

JBF is supplying the following for use at participating institutions:

  • Branded poster for use
  • Info sheet for staff-training purposes
  • Certificate of participation
  • Template social and press materials to publicize your participation
  • Digital file of the Blended Burger Project™ Campus Edition logo for use on your menus, inserts, or additional materials