Expo News: Culinary Director and Exhibition Designer Named, Pavilion Concrete Poured!JBF Editors
September 25, 2014
Construction of the 26,000-square-foot American Pavilion at next year's Expo Milano is underway, as evidenced by the above shot of concrete being poured for the structure's foundations.
In other Expo news, Friends of the USA Pavilion Milano 2015 has named Thinc Design as the pavilion's exhibition designer. A renowned exhibit-design firm, Thinc will highlight America’s unique role in the future of food around the world through interactive exhibits about food security and policy, international relations, science and technology, nutrition and health, and culinary culture.
Pavilion planners have also appointed Grant MacPherson as culinary director. Chef MacPherson, whose resume spans five continents, will oversee all meals prepared and served at the American pavilion next year.
Read more about Thinc Design and chef MacPherson in this press release.
Expo Milano 2015 will be the first-ever world's fair to focus exclusively on food. The James Beard Foundation, along with the International Culinary Center, is leading the conception and buildout of the gathering's American Pavilion, whose theme will be American Food 2.0. More on all of that here.