How do flavors become trends? Who determines these trends, and how do they catch on in the mainstream? On the season finale of Taste Matters, JBF's Mitchell Davis seeks to answer these questions with the help of David Sax, a freelance writer specializing in business and food. His writing appears regularly in the New York Times, Bloomberg Businessweek, Saveur, The Grid Toronto, and more. David's latest book, The Tastemakers, uncovers the world of food trends: where they come from, how they grow, and where they end up. Click here to listen to the full episode.
Taste Matters is a radio program dedicated to taste: as a sense, cultural construct, and culinary phenomenon. However much we talk about where our food comes from, how it’s produced, who prepares it, or what sorts of socio-cultural-political implications our food choices and eating behaviors have, taste is fundamental.
You can catch Taste Matters with Mitchell Davis live every Wednesday at 11:00 A.M. on Heritage Radio Network, or listen to the show afterwards right here on our blog. To check out past episodes, click here. Stay tuned for more!