Blog / Impact, Interviews

JBF on the Air: Jeffrey Zurofsky

Elena North-Kelly

September 24, 2013


Jeffrey Zurofsky on Taste Matters with Mitchell Davis

On last week’s episode of Taste Matters, host Mitchell Davis spoke with Jeffrey Zurofsky, partner at ‘wichcraft and co-founder of the Riverpark Farm at the Alexandria Center, one of the largest urban farms in the five boroughs. The pair discussed ‘wichcraft’s ingredient-driven sandwich philosophy, the cost of food in New York City, and how consumers and restaurant owners can drive the cost of high-quality food down by sourcing locally, being mindful of our daily consumption, and taking a strong stance on government policies. Listen below to learn more.

Taste Matters is a radio program dedicated to taste: as a sense, cultural construct, and culinary phenomenon. However much we talk about where our food comes from, how it’s produced, who prepares it, or what sorts of socio-cultural-political implications our food choices and eating behaviors have, taste is fundamental.

You can catch Taste Matters with Mitchell Davis live every Wednesday at 11:00 A.M. on Heritage Radio Network, or listen to the show afterwards right here on our blog. To check out past episodes, click here. Stay tuned for more!