Want to have a seat at a gathering of some of brightest minds in the sustainability and food-policy fields? Register to attend the 2013 JBF Food Conference, taking place October 21–22 at New York City's Convene Conference Center. More than 25 food-system luminaries, including Raj Patel, Michael Moss, and Carolyn Steel, are slated to speak about crucial issues that our industry faces. The underlying theme of this year's event is appetite and the paradoxes it engenders: hunger and obesity, consumption and conservation, ambition and suppression, to name a few. Conference speakers and panelists will use appetite as a tool to help us understand how to arrive at a more healthful, sustainable future.