Zara Mirza is a seasoned marketing executive currently serving as the Chief Brand Officer at TIAA, overseeing brand strategy, marketing, and corporate social responsibility initiatives. Previously, Zara held the position of Chief Brand Officer and Head of Global Marketing at GE, where contributions focused on business transformation and long-term growth. Zara also worked as a Strategic Marketing Consultant, advising founders and investors on brand strategy and organizational development. Additional experience includes roles at Bacardi as Global Head of Creative Excellence and Global Communications Director for Rums, at Bartle Bogle Hegarty as Global Strategic Business Lead, and at Publicis New York as Account Supervisor. Zara holds a Bachelor of Arts in English Literature from Liverpool John Moores University.