Stories / Partners

Announcing the More Taste, Less Waste Campaign

JBF Editors

September 26, 2017


Did you know that an astonishing 130 billion pounds of food—mostly nutritious foods like fruits, vegetables, dairy, and grains—is wasted each year? That’s why this fall, we’ve partnered with Quaker for the first ever More Taste, Less Waste campaign to challenge food industry professionals, as well as consumers, to help tackle the national problem of food waste. 

A lot can happen when you #JustAddOats! Just ask JBF Award winner Marco Canora, who has teamed up with us to create new, delicious recipes featuring oats and reclaimed ingredients. Watch now and get inspired by the power of the oat. 

As part of this campaign, we hosted a recipe contest for our network of chefs, cookbook authors, and published food writers nationwide, asking them to create recipes that use oats and “rescued” foods that might otherwise go to waste, to inspire all of us to rethink the value of oats as a way to add nutrition and flavor to our diets while reducing the amount of food we waste each day. 

Now we need your help to choose the winner! Visit to see recipes and photos for each entry, and cast your vote for the dish that you think is the most original, has the most appetizing appearance, and has the most potential to produce good taste and less waste.

Every vote (one vote per person, daily) enters you into the More Taste, Less Waste sweepstakes, with the chance to win an expenses-paid trip for two to New York City to attend the James Beard Foundation’s annual gala. Voting ends 10/6/17 at 5:00 P.M. ET. The sweepstakes winner, as well as the winning recipe, will be announced in October. Quaker will also make a $5,000 donation to the winning chef’s non-profit food charity of choice.

In addition to entering our sweepstakes, show us how you’ve been inspired by the More Taste, Less Waste campaign by creating your own recipes that use oats as a way to recover potentially wasted food. Post it to Instagram with hashtag #JustAddOats. Our favorites will be shared on the James Beard Foundation channels.

Find out more at