Friday afternoon means it’s almost time for brunch, which many here at JBF consider the most important meal of the week. And what's a good brunch without a Bloody Mary? Some restaurants seem to put the emphasis on the garnish, piling on the pickles, sausage, and shrimp until the cocktail becomes almost an afterthought. Like many of James Beard’s cocktail recipes, his Bloody Mary is stripped of unnecessary flourishes to focus on the ingredients. With a third less tomato juice and a bit more lemon juice, this iteration will be brighter and crisper, perfect to perk you up on a groggy weekend morning.