Luis is an accomplished Board Director and Fortune 500 C-Suite P&L leader with over 35 years of experience in the CPG Food & Beverage industry across the United States and Latin America.

As a Certified Director by the National Association of Corporate Directors (NACD), Luis currently serves as an Independent Board Director of American Outdoor Brands (Nasdaq: AOUT), a leading provider of products and accessories for outdoor enthusiasts. Prior to this role, he spent over 22 years with Hormel Foods, a $12 billion+ global branded food company with a presence in more than 75 countries worldwide. During his tenure at Hormel, Luis rose from a sales and marketing manager to lead the $3.5 billion+ grocery products division, the company's second largest. He held full profit and loss responsibility and provided overall leadership for the business. Luis also played a key role in developing the strategic rationale for M&A presented to the Hormel Foods Board of Directors. He led the successful acquisition and integration of several businesses, collectively valued at $4.7 billion. These included acquisitions such as WHOLLY GUACAMOLE®, SKIPPY® peanut butter (acquired from Unilever), JUSTIN’S® nut butters and confections, and PLANTERS® snack nuts (acquired from Kraft Heinz).

Luis was the founding president of MegaMex Foods, the $800 million+ joint venture between Hormel Foods and Herdez Del Fuerte Mexico. His brand-building expertise significantly contributed to the growth of legacy brands like SPAM®, which achieved eight consecutive years of record sales. He further expanded the portfolio by establishing new business platforms like nut butters and snack nuts and managed the Hormel Functional Nutrition Business Units. Luis also served on multiple boards within Hormel, including MegaMex Foods, Carapelli Olive Oils, and the Hormel Cargill Joint Venture in Central America. During his time in the international division of Hormel, Luis built the Hormel Foodservice Business in Mexico from the ground up and expanded the company's portfolio across retail and foodservice channels throughout Latin America. Prior to joining Hormel Foods, Luis held international marketing leadership roles at The Quaker Oats Company, including managing the flagship Quaker Oats® brand in the Andean region.

Luis holds a bachelor's degree in industrial engineering from Pontifical Xavierian University in Colombia and an MBA from Icesi University. He is also a graduate of the Executive MBA program at the University of Minnesota Carlson School of Business. Luis is multilingual (English, Spanish, and Italian) and resides in Fort Lauderdale, FL with his wife Juliana.