The 2025 Independent Restaurant Industry Report is now available. Read Report read the report


Recipe: Blueberry Boy Bait

Anna Mowry

Kierin Baldwin's recipe for blueberry boy bait, adapted by the James Beard Foundation

Kierin Baldwin's recipe for blueberry boy bait, adapted by the James Beard Foundation

Anna Mowry

Mon, May 16, 2016

It's said that boy bait, a standard-issue, …

It's said that boy bait, a standard-issue, homespun coffee cake, gained its flirty name at a national Pillsbury baking contest, where teenage boys found the treat to be impossible to resist. At the Dutch in New York City, pastry chef Kierin Baldwin soups up her boy bait with blueberries: some are folded into the batter, while the rest are scattered on top before baking. Coupled with a scoop of ice cream or a mug of coffee, it's sure to lure in everyone.

Get the recipe here.