Expo Milano: Vertical Farm Installation

The vertical farm at the USA Pavilion

 

Over in Milan, the future USA Pavilion is inching closer and closer to completion. Our construction team recently installed the internal frame for the structure's state-of-the-art vertical farm, which will serve as an homage to America's farming history and to Expo Milano's commitment to a sustainable future. A variety of crops will grow on panels that rotate for maximum sunlight exposure and will be harvested for on-site dining events throughout Expo's six-month run. A rendering of the completed design feature is below.

 

 

The vertical farm at the USA Pavilion

 

As we’ve been reporting for several weeks now, we’re... Read more >

Comments (0)

Expo Milano: Meet Our Student Ambassadors

 

Over on the USA Pavilion blog, our planners have introduced the Pavilion's official Student Ambassadors, who will serve as docents and first points of contact for visitors to the site. These American students hail from 94 colleges and 34 states, and they collectively speak 28 foreign languages. Learn more about them and their enviable roles here.

 

As we’ve been reporting for several weeks now, we’re leading the conception and buildout of the USA Pavilion at Expo Milano 2015, the first world’s fair to focus exclusively on food. View... Read more >

Comments (0)

Expo Milano: Donut Casino Flashback

 

Don't you wish you could travel back in time and visit Doughnut Corporation of America's "Donut Casino" at the 1939 World's Fair? We sure do.

 

Here the next best thing: the next world's fair, also known as Expo Milano 2015, is coming to Milan this May. It's a safe bet that there will be plenty of food-themed marvels to explore.

 

As we’ve been reporting for several weeks now, we’re leading the conception and buildout of the USA Pavilion at Expo Milano 2015, the first world’s fair to focus exclusively on food. Construction of the pavilion is humming along, and we've booked a... Read more >

Comments (0)

Expo Milano: Join the American Chef Rally in July

The future USA Pavilion at Expo Milano

 

Calling all chefs: are you interested in participating in the USA Pavilion at Expo Milano 2015, the largest global gathering about food in history? The pavilion's theme is American Food 2.0, and since chefs have had a large part in shaping the evolution of food in America, we're giving them a special place in the festivities.

 

If you're a chef who would like to join us for this once-in-a-lifetime occasion, be sure to mark your calendars for the American Chef Rally at the USA Pavilion at Expo Milano on July 21, 2015. We're inviting chefs from across the country to meet us in Milan for a special day to celebrate their role in influencing American cuisine. We're in the process of creating some exclusive programming just for these attendees, such as private USA Pavilion tours and field trips to Milan-based artisans and producers.

 

Want to attend? Please complete... Read more >

Comments (0)

Expo Milano: USA Pavilion Announces Dream Team of Chef Participants

USA Pavilion at Expo Milano

 

The word is out: the James Beard Foundation and the International Culinary Center are leading the conception and buildout of the USA Pavilion at Expo Milano 2015, the first world’s fair to focus exclusively on food. Yesterday, over at the official USA Pavilion website, the planners announced the project's "dream team" of culinary talent, which includes Tom Colicchio, Barbara Lynch, Rick Bayless, David Chang, Naomi Pomeroy, and many others. The chefs, many of whom are JBF Award winners, will serve in a variety... Read more >

Comments (0)

Expo Milano: SXSW Panel Goes Live; New York Times Travel Show

 

 

 

Two updates from the Expo Milan/USA Pavilion department this week:

 

Expo Milan and USA Pavilion have snagged some space at this weekend's New York Times Travel Show. From Friday through Sunday, head to the Jacob Javits Center to get to know the team behind USA Pavilion, themed "American Food 2.0: United to Feed the Planet" in accordance with the expo's overarching focus on sustainability, nutrition, and cuisine. The three-day convention will represent 150 countries through more than 500 exhibitors. Expo Milan/USA Pavilion can be found at booths 178 and 180.

 

Then, mark your calendars for our South by Southwest panel on Saturday, March 14. Chosen from more than 80 food-related panels submitted for consideration, our conversation is slated for the festival's new... Read more >

Comments (0)

Expo Milano: USA Pavilion (and More!) from Above

 

If you've been following our previews of this year's Expo Milano, the first world's fair to focus exclusively on food, you're already familiar with the ambitious scope of the USA Pavilion. Now it's time for a bird's-eye view of the full, nearly three-kilometer-long Expo site. In the above drone-captured video, you'll see the astounding breadth and variety of Expo Milano's pavilions and facilities, which include the Future Food District and a Fruits and Legumes Cluster (1:10). The in-progress USA Pavilion appears at 2:40.

 

The James Beard Foundation, along with the International Culinary Center, is leading the conception and buildout of USA Pavilion, whose theme will be American Food 2.0. More on all of that... Read more >

Comments (0)

Expo Milano: USA Pavilion by Night

The future USA Pavilion at Expo Milano

 

This nighttime view of the future USA Pavilion, its steel frame beaming under the Milan sky, just might be our favorite capture of the site so far. With opening day now less than six months away, construction of the ambitious structure continues around the clock.

 

As we’ve been reporting for several weeks now, we’re leading the conception and buildout of the USA Pavilion at Expo Milano 2015, the first world’s fair to focus exclusively on food. Be sure to check out the official USA Pavilion blog for news about next year's programming and exhibits, upcoming USA Pavilion and Expo–related events, and much more.

 ... Read more >

Comments (0)

A Taste of Tomorrow: the 1939 New York World's Fair

 

In honor of our role in Expo Milano 2015, we’re taking a look back at the history of food at world’s fairs. After her whirl through the 1893 Chicago Exposition, JBF assistant editor Maggie Borden is now taking us back to 1939, when the New York World’s Fair ran for six months in Flushing Meadows-Corona Park, and where a young Mimi Sheraton delighted in new flavors and futuristic sights.

 

General Motor's Futurama Exhibit at the 1939 World's Fair

 

Taylor Pork Roll. That’s what acclaimed food, design, and travel writer Mimi Sheraton remembers from the 1939 New York World’s Fair. 

 

Initially conceived by local businessmen to raise the city (and the nation) out of the depths of the Great Depression, the fair was the first to... Read more >

Comments (0)

Expo Milano: Turkey for 65,000

Thanksgiving meal

 

Now that you’ve finished planning, prepping, basting, baking, serving, and cleaning, imagine this: Thanksgiving every day. For six months. 

 

During next year’s Expo Milano, launching in May 2015, that’s just what the USA Pavilion will be serving up—Thanksgiving piled on a bun at our Food Truck Nation exhibit, and in all of it’s prandial glory at the full-service, pop-up James Beard American Restaurant located in Central Milan.
 
Some 65,000 guests are expected to come to sample the food of this great American Holiday. The logistics of sourcing, shipping, receiving, preparing and serving thousands of turkeys, tons of sweet potatoes, vats of cranberry sauce, and a shipping container full of stuffing in Italy are no small feat. Our culinary team is hard at work making the plans, standardizing the recipes, setting up the kitchens, and getting everything ready for the great USA Pavilion Thanksgiving celebration. Won’t you... Read more >

Comments (0)

Pages