Expo Milano: "Foody" Mascot Spotted in Los Angeles

 

Foody, the official mascot of Expo Milano 2015

 

An amusing Expo-related dispatch before we all take off for the weekend. Foody, the official mascot of Expo Milano 2015, is traveling around the country. Here he is with some other characters on the legendary Hollywood Boulevard in Los Angeles.

 

Food Republic has more about Foody, Expo Milano, and USA Pavilion here.

 

For the first time in world-fair history, the theme of the Expo Milano 2015 is food. The James Beard Foundation, along with the International Culinary Center, is leading the conception and buildout of the gathering's USA Pavilion, whose theme will be American Food 2.0. More on all of that here.

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This Friday: USA Pavilion Preview at Union Square Night Market

The future USA Pavilion at Expo Milano

 

It’s all buono here are JBF: as we’ve been reporting for several weeks now, we’re leading the conception and buildout of the USA Pavilion at next year’s Expo Milano, the first world’s fair to focus exclusively on food. Construction of the pavilion is underway in Italy, and we’ve also secured a slot at next year's South by Southwest; we'll be previewing our project at SouthBites, the festival’s new series of culinary experiences.

 

This Friday evening, October 10, we’ll be pitching a tent and spreading the word about Expo Milano 2015 at... Read more >

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Expo Milano at South by Southwest Interactive

 

As we've reported earlier, the James Beard Foundation is leading the conception and buildout of the USA Pavilion at next year's world expo in Milan, which, for the first time in world-fair history, will focus exclusively on food.

 

Expo Milano opens next May, but we'll be previewing the pavilion and its theme, "American Food 2.0: United to Feed the Planet," during our Expo-themed panel at next year's South by Southwest Interactive. Chosen from more than 80 food-related panels that were submitted for consideration, our conversation is slated for the festival's new SouthBites umbrella, where culinary innovations... Read more >

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Expo News: Culinary Director and Exhibition Designer Named, Pavilion Concrete Poured!

 

Construction of the 26,000-square-foot American Pavilion at next year's Expo Milano is underway, as evidenced by the above shot of concrete being poured for the structure's foundations.

 

In other Expo news, Friends of the USA Pavilion Milano 2015 has named Thinc Design as the pavilion's exhibition designer. A renowned exhibit-design firm, Thinc will highlight America’s unique role in the future of food around the world through interactive exhibits about food security and policy, international relations, science and technology, nutrition and health, and culinary culture.​ 

 

Pavilion planners have also appointed Grant MacPherson as culinary director. Chef MacPherson, whose resume spans five continents, will oversee all meals prepared and served at the American... Read more >

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Food History: The 1893 Columbian Exposition in Chicago

 

 

 

Throughout its long history, the World’s Fair has always been a showcase for innovation and progress. Alexander Graham Bell debuted the telephone at the 1876 Centennial Exposition in Philadelphia, and color photography had its first public display at the 1939 World’s Fair in New York. But the cutting edge wasn’t restricted to technology: many of today’s most iconic foods first reached a mass audience at the fairgrounds. In honor of our role in Expo Milano 2015, we’re taking a look back at the history of food at world’s fairs.

 

Our first stop is the 1893 Columbian Exposition in Chicago, where attendees sampled several products that are still on the shelves today, including Cracker Jack, Juicy Fruit gum, Cream of Wheat, and Aunt Jemima's Pancake Flour. For Aunt Jemima's Exposition debut, Nancy Green, a former slave and... Read more >

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Expo Milano: Apply to be a Student Ambassador at the USA Pavilion

USA Pavilion for Expo Milano 2015

 

Friends of the USA Pavilion Milano 2015, in partnership with the University of Southern California Marshall School of Business, is now accepting applications from American college students to serve as the face of the USA Pavilion at the next world’s fair in Milan, Italy. This major event, Expo Milano 2015: Feeding the Planet, Energy for Life, is expected to attract 20–30 million visitors from around the world. Those selected to serve as U.S. student ambassadors at the pavilion will have a once-in-a-lifetime opportunity to represent the United States in Italy at this unparalleled global gathering. If you're an American citizen, at least 18 years old, and currently enrolled in an undergraduate or graduate program, you're eligible to apply! Get more details about the gig and the application process here... Read more >

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JBF in the News: Expo Milano in National Geographic

The future American Pavilion at Expo Milano

 

No one's ever been hungry at a world's fair: ice cream cones, waffles, and popcorn are just some of the formerly underexposed foods that broke into the mainstream thanks to the exhibitions, while foreign countries have used the gatherings to share their cuisines on a global stage.

 

Yesterday, on NationalGeographic.com, Mary Beth Albright looked ahead to Expo Milano 2015, the first world's fair to focus exclusively on food. She also previews the USA Pavilion, highlighting its ambitious design elements, such as a functioning vertical garden, and its planned exhibits on obesity, GMOs, and other hot food-system topics. The James Beard Foundation and the International Culinary Center are leading the American pavilion's conception and buildout. More on that ... Read more >

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Expo Milano: Vote for Our Panel at South by Southwest Interactive

Expo Milano

 

As we've reported earlier, the James Beard Foundation is one of the organizations leading the conception and buildout of the USA Pavilion at next year's world expo in Milan, which, for the first time in world-fair history, will focus exclusively on food.

 

Even though Expo Milano won't begin until May, we've already got plenty to say about the event's theme, "Feeding the Planet, Energy for Life." In fact, we've created an Expo-related panel for consideration at next spring's South by Southwest Interactive, with our own executive vice president Mitchell Davis, Bolthouse Farms's Jeff Dunn, National Geographic's Kaitlin Yarnall, and GE's Linda Boff as speakers. In order to get our panel into one of the coveted programming slots in Austin next year,... Read more >

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Expo Milano: Andrea Bocelli at Countdown to Expo

 

For this week's Expo Milano update, a video interlude: renowned tenor Andrea Bocelli singing "La Forza del Sorriso" (The Power of a Smile) in this promotional video for Expo Milano and its opening ceremony on April 30, 2015. Bocelli also performed the song earlier this year at an event that kicked off the countdown to the world's fair.

 

The James Beard Foundation, along with the International Culinary Center, is leading the conception and buildout of the American Pavilion at Expo Milano 2015. For the first time in world-fair history, the theme of the expo is food. More on that here.

 

View our complete archive of Expo Milano coverage.

 

 

For more information about USA Pavilion, visit USAPavilion2015.net and... Read more >

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Expo Milano: Welcome to American Food 2.0

 

 

Already an unrivaled culinary destination, Italy will become an even greater attraction for food lovers starting in May of next year, when, for the first time in the history of world's fairs, Expo Milano 2015 will launch with the theme, “Feeding the Planet, Energy for Life.” The James Beard Foundation and the International Culinary Center have partnered to form Friends of the USA Pavilion Milano 2015, which will conceive, design, fundraise for, and produce the USA Pavilion and programs at Expo Milano 2015. For a preview of the pavilion and its theme, "American Food 2.0," check out the above video.

 

For more information about USA Pavilion, visit USAPavilion2015.net and follow @USAexpo2015 on Twitter. To learn more about Expo Milan, visit ... Read more >

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