Expo Milano: USA Pavilion by Night

The future USA Pavilion at Expo Milano

 

This nighttime view of the future USA Pavilion, its steel frame beaming under the Milan sky, just might be our favorite capture of the site so far. With opening day now less than six months away, construction of the ambitious structure continues around the clock.

 

As we’ve been reporting for several weeks now, we’re leading the conception and buildout of the USA Pavilion at Expo Milano 2015, the first world’s fair to focus exclusively on food. Be sure to check out the official USA Pavilion blog for news about next year's programming and exhibits, upcoming USA Pavilion and Expo–related events, and much more.

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A Taste of Tomorrow: the 1939 New York World's Fair

 

In honor of our role in Expo Milano 2015, we’re taking a look back at the history of food at world’s fairs. After her whirl through the 1893 Chicago Exposition, JBF assistant editor Maggie Borden is now taking us back to 1939, when the New York World’s Fair ran for six months in Flushing Meadows-Corona Park, and where a young Mimi Sheraton delighted in new flavors and futuristic sights.

 

General Motor's Futurama Exhibit at the 1939 World's Fair

 

Taylor Pork Roll. That’s what acclaimed food, design, and travel writer Mimi Sheraton remembers from the 1939 New York World’s Fair. 

 

Initially conceived by local businessmen to raise the city (and the nation) out of the depths of the Great Depression, the fair was the first to... Read more >

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Expo Milano: Turkey for 65,000

Thanksgiving meal

 

Now that you’ve finished planning, prepping, basting, baking, serving, and cleaning, imagine this: Thanksgiving every day. For six months. 

 

During next year’s Expo Milano, launching in May 2015, that’s just what the USA Pavilion will be serving up—Thanksgiving piled on a bun at our Food Truck Nation exhibit, and in all of it’s prandial glory at the full-service, pop-up James Beard American Restaurant located in Central Milan.
 
Some 65,000 guests are expected to come to sample the food of this great American Holiday. The logistics of sourcing, shipping, receiving, preparing and serving thousands of turkeys, tons of sweet potatoes, vats of cranberry sauce, and a shipping container full of stuffing in Italy are no small feat. Our culinary team is hard at work making the plans, standardizing the recipes, setting up the kitchens, and getting everything ready for the great USA Pavilion Thanksgiving celebration. Won’t you... Read more >

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Expo Milano: USA Pavilion Gets a Blog

 

 

After some crucial structural advances, the future USA Pavilion at next year's world's fair, Expo Milano 2015, has a new feature in the digital universe: its very own blog. Head over to the official USA Pavilion website for a preview of the pavilion's Thanksgiving dinner series, an interview with exhibition designer Tom Hennes, and more Expo-related coverage.

 

As we’ve been reporting... Read more >

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Expo Milano: USA Pavilion Flag Raising

 

Flag Raising at the future USA Pavilion in Milan

 

Last week, with the assistance of U.S. Consul General Philip T. Reeker, the American flag was raised atop the in-progress structure of the USA Pavilion at next year's Expo Milano. Taking place May 1–October 31, Expo Milano will be the first world's fair to focus exclusively on food. The James Beard Foundation, along with the International Culinary Center, is leading the conception and buildout of USA Pavilion, whose theme will be American Food 2.0. Be sure to check out the USA Pavilion website, which will launch its own blog later this week.

 

View our complete archive of Expo Milano coverage.

 

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Expo Milano: USA Pavilion Gets Vertical

The future USA Pavilion at Expo Milano

 

First came the concrete, now comes the steel frame. Construction of the USA Pavilion is steadily progressing over in Milan, the host of next year's world's fair, Expo Milano 2015. Taking place May 1–October 31, Expo Milano will be the first world's fair to focus exclusively on food. The James Beard Foundation, along with the International Culinary Center, is leading the conception and buildout of USA Pavilion, whose theme will be American Food 2.0. More on all of that here.

 

View our complete archive of Expo Milano coverage.

 

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Expo Milano: "Foody" Mascot Spotted in Los Angeles

Foody, the official mascot of Expo Milano 2015

 

An amusing Expo-related dispatch before we all take off for the weekend. Foody, the official mascot of Expo Milano 2015, is traveling around the country. Here he is with some other characters on the legendary Hollywood Boulevard in Los Angeles.

 

Food Republic has more about Foody, Expo Milano, and USA Pavilion here.

 

For the first time in world-fair history, the theme of the Expo Milano 2015 is food. The James Beard Foundation, along with the International Culinary Center, is leading the conception and buildout of the gathering's USA Pavilion, whose theme will be American Food 2.0. More on all of that here.

 

View our... Read more >

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This Friday: USA Pavilion Preview at Union Square Night Market

The future USA Pavilion at Expo Milano

 

It’s all buono here are JBF: as we’ve been reporting for several weeks now, we’re leading the conception and buildout of the USA Pavilion at next year’s Expo Milano, the first world’s fair to focus exclusively on food. Construction of the pavilion is underway in Italy, and we’ve also secured a slot at next year's South by Southwest; we'll be previewing our project at SouthBites, the festival’s new series of culinary experiences.

 

This Friday evening, October 10, we’ll be pitching a tent and spreading the word about Expo Milano 2015 at... Read more >

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Expo Milano at South by Southwest Interactive

 

As we've reported earlier, the James Beard Foundation is leading the conception and buildout of the USA Pavilion at next year's world expo in Milan, which, for the first time in world-fair history, will focus exclusively on food.

 

Expo Milano opens next May, but we'll be previewing the pavilion and its theme, "American Food 2.0: United to Feed the Planet," during our Expo-themed panel at next year's South by Southwest Interactive. Chosen from more than 80 food-related panels that were submitted for consideration, our conversation is slated for the festival's new SouthBites umbrella, where culinary innovations... Read more >

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Expo News: Culinary Director and Exhibition Designer Named, Pavilion Concrete Poured!

 

Construction of the 26,000-square-foot American Pavilion at next year's Expo Milano is underway, as evidenced by the above shot of concrete being poured for the structure's foundations.

 

In other Expo news, Friends of the USA Pavilion Milano 2015 has named Thinc Design as the pavilion's exhibition designer. A renowned exhibit-design firm, Thinc will highlight America’s unique role in the future of food around the world through interactive exhibits about food security and policy, international relations, science and technology, nutrition and health, and culinary culture.​ 

 

Pavilion planners have also appointed Grant MacPherson as culinary director. Chef MacPherson, whose resume spans five continents, will oversee all meals prepared and served at the American... Read more >

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