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JBF Education

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JBF Food Conference: October 27 and 28, 2014

Eat-Q Test: Salt, Sugar, and Fat

This Eat-Q installment was inspired by Salt Sugar Fat: How the Food Giants Hooked Us by Pulitzer Prize–winning journalist Michael Moss. Moss was a presenter at the 2013 JBF Food Conference. Learn more at jbffoodconference.org.

 

1. True or false: in the United States, one in three adults is clinically obese.

 

2. According to psychologist Robert McBride, which of the following is the most important factor in creating the “bliss point,” or the optimal level of sensory pleasure?
A. saltiness
B. mouthfeel
C. sweetness
D. temperature

 

3. Which of these beverages were requested by John Lennon, Cher, the Beach Boys, and First Lady Hillary Clinton when they traveled outside of the United States?
A. Coca-Cola
B. Dr. Pepper
C. YooHoo
D. Diet Pepsi

 

4. True or false: most of the salt we consume comes from salt we add to food at the table.

 

5. What is “pink slime”?
A. fats added to fast-food items
B. processed chicken meat
C. meat product used to make hot dogs
D. ammonia-treated lean beef

 

 

Get the answers here.