2016 JBF Food Conference Agenda


Now Trending:
The Making of a Food Movement

October 17 & 18, 2016
Convene Conference Center
730 3rd Avenue
Business Casual Attire
 

Day 1: Monday, October 17

MORNING
Setting the Table: Understanding Trends and Movements

9:15 AM: OPENING
Making it Work: Stitching Together a Food Movement, One Trend at a Time
Tim Gunn, Educator, Author, Fashion Therapist, Project Runway Mentor
Mitchell Davis, Executive Vice President, The James Beard Foundation

10:10 AM: KEYNOTE
Fashion, an Industry Run on Trends
Tim Gunn, Educator, Author, Fashion Therapist, Project Runway Mentor

10:30 AM: UNDERSTANDING
Trends and Behavior: The Anthropology of Buying
Paco Underhill, CEO and Founder, Envirosell; Author of Why We Buy, Call of the Mall, and What Women Want
 
10:50 AM: WELCOME
Susan Ungaro, President, The James Beard Foundation

11::00 AM: BREAK

11:30 AM: WELCOME BACK
Karen Karp, President, Karen Karp & Partners
Hugh Acheson, JBF Award–Winning Chef

11:35 AM: NARRATIVE INTERLUDE
Voices from the Frontline of the Food Movement
Anna Lappé, Author; Founder, Real Food Media; 2016 JBF Leadership Award Honoree

11:45 AM: REFLECTION
Why Celebrity Chefs?
James Truman, Restaurateur/Co-Owner, Nix; Former Editorial Director, Condé Nast

12:00 PM: DEBATES: A PROVOCATION
Jamer Hunt, Associate Professor of Transdisciplinary Design, School of Design Strategies, Parsons School of Design

12:10 PM: DEBATE
Motion: Kale and quinoa, molecular and New Nordic—food trends are fun, but distract from real food-system change
Madhur Jaffrey, Actress, JBF Award–Winning Cookbook Author, Journalist
Bill Buford, Journalist, Author of Heat
David Sax, Journalist, Author of The Tastemakers (Moderator)

12:50 PM: IMPACT ON THE MENU?
Kris Moon, Executive Vice President, The James Beard Foundation
Tyson Fick, Communication Director, Alaska Seafood Marketing Institute

1:00 PM: LUNCH


AFTERNOON
Motivation to Move 
2:00 PM: WELCOME BACK
Mitchell Davis, Executive Vice President, The James Beard Foundation
 
2:10 PM: PROVOCATION
Moments to Movements
Ashindi Maxton, Philanthropic Strategist
 
2:35 PM: INSPIRATION
What We Can Learn From Social Movements?
Ashindi Maxton, Philanthropic Strategist (Moderator)
Evan Wolfson, Former Founder/President, Freedom to Marry
Greg Asbed, Co-Founder, Coalition of Immokalee Workers; 2016 JBF Leadership Award Honoree
Lucas Benitez, Co-Founder, Coalition of Immokalee Workers; 2016 JBF Leadership Award Honoree
Shen Tong, Managing Partner, Food Future Inc.
 
3:15 PM: REFLECTION
Now Trending: Moving Towards Tomorrow
Simran Sethi, Journalist, Author of Bread, Wine, Chocolate
 
3:30 PM: BREAK
 
3:55 PM: INSPIRATION
Aspiration to Application
Irene Chang Britt, CEO, ICB Enterprises LLC
Kim Wagner, Senior Partner, McKinsey
 
4:15 PM: CONVERSATION
Good Food = Good Policy: Policy as a Venue for Change
JoAnne Berkenkamp, Senior Advocate, Food and Agriculture Program, Natural Resources Defense Council
Congressman Jim McGovern, U.S. Representative for the 2nd Congressional District of Massachusetts; 2016 JBF Leadership Award Honoree
Katherine Miller, Senior Director of Food Policy Advocacy, The James Beard Foundation (Moderator)
 
4:40 PM: PROVOCATION
Fear and Loathing in the Food Movement
Raj Patel, Lyndon B. Johnson School of Public Affairs, University of Texas at Austin; 2016 JBF Leadership Award Honoree
 
4:55 PM : HOUSEKEEPING AND ADJOURNMENT


Day 2: Tuesday, October 18

MORNING
Cohering a Food Movement: Case Studies
9:10 AM: WELCOME
Karen Karp, President, Karen Karp & Partners
 
9:15 AM: UNDERSTANDING
Diagnostics of a Movement: The Irrefutable Essentials
Mitch Baranowski, Creative Director, Brand Marketer, Entrepreneur
 
9:30 AM: INSPIRATION
It Takes Purpose: Perspectives from Experts in the Field
John Boyd Jr., Founder and President, National Black Farmers Association; 2016 JBF Leadership Award Honoree
Julie Decker, Fisherwoman and Executive Director, Alaska Fisheries Development Foundation (AFDF)
Alexia Howard, Research Analyst – Food, AB Bernstein
Phil Jones, Director, City Food Community Concepts
Devon Klatell, Associate Director, The Rockefeller Foundation
Matt McClure, Executive Chef, The Hive 
Susan Westmoreland, Food Director, Good Housekeeping Institute
 
9:55 AM: WORKSHOP
We Are All Movement Makers
• Sustainable Seafood
• Sustainable Meat
• Food Waste
• Childhood Nutrition
 
10:15 AM: BREAK
 
10:45 AM: HARVEST
 
11:00 AM: DEBATE
Motion: Unraveling the industrial food system must be a key goal of a lasting food movement.
Sam Kass, Founder, Trove
Richard McCarthy, Executive Director, Slow Food USA
Tamar Haspel, Journalist, Washington Post (Moderator)
 
11:50 PM: REFLECTION
Tim Gunn, Educator, Author, Fashion Therapist, Project Runway Mentor
 
12:00 PM: LUNCH
 
1:30 PM: ADJOURN