2017 JBF Food Summit Agenda

Consuming Power

Day 1: Monday, October 23

8:00 AM

9:00 AM
Your Brain on Food: A Game of True or False

9:40 AM
Your Brain on Food: Mapping Brain Function and Belief
Jonas Kaplan
, Assistant Research Professor of Psychology, Brain and Creativity Institute and Co-Director of the Dana & David Dornsife Cognitive Neuroimaging Center, University of Southern California

10:00 AM
Mitchell Davis
, Executive Vice President, The James Beard Foundation
Eric Kessler, Founder, Arabella Advisors

10:15 AM
Belief versus Fact
Jason Clay
, Senior Vice President, Food & Markets and Executive Director, Markets Institute, World Wildlife Fund
Karen Karp, President and Founder, Karen Karp & Partners

10:30 AM

11:00 AM
Shopping for Identity: Culture as a Motivator to Consumer Behavior 
Darren Seifer
, Food Consumption Industry Analyst, NPD Group

11:15 AM
Data = Knowledge, Or Does It?
Mike Lukianoff
, Chief Analytics Officer, Fishbowl, Inc.
Jill Gress, Vice President, Radius Global Market Research
Rachel Rothman, Chief Technologist, Good Housekeeping

12:00 PM
There’s No Accounting for Taste: The Primacy of Flavor
Mark Schatzker
, Author, The Dorito Effect 

12:10 PM
Leading with Taste
Mark Schatzker
, Author, The Dorito Effect (MODERATOR)
Dan Barber, Chef and Author
Mary Wagner, Founder and President, MK Wagner & Associates; and formerly Research and Development with Starbucks, Mars, E. & J. Gallo Winery, and Taco Bell

12:45 PM

1:50 PM
Money Where Your Mouth Is: Companies Adjusting to Changing Consumer Beliefs, Behaviors, and Tastes
Tamar Haspel
, Journalist, The Washington Post (MODERATOR)
Josh Anthony, Vice President of Global Nutrition, Campbell's
Alexia Howard, Senior Research Analyst, U.S. Food, AB Bernstein
Mehmood Khan, Vice Chairman and Chief Scientific Officer of Global Research and Development, PepsiCo     
Jason Lepes, Fresh Direct

2:35 PM
Why Food? Why Chefs? Redux

Katherine Miller, Senior Director of Food Policy Advocacy, The James Beard Foundation (MODERATOR)
Jamilka Borges, Chef, S+P Restaurant Group, JBF Chefs Boot Camp for Policy and Change Alumnus
Christine Cikowski, Chef/Co-Owner, Honey Butter Fried Chicken, JBF Women’s Entrepreneurial Leadership Program Alumnus
Ben Hall, Chef/Owner, Russell St. Deli, JBF Chefs Boot Camp for Policy and Change Alumnus


3:35 PM
Levers for Change: Grass Roots Advocacy and Action
Kris Moon
, Vice President, James Beard Foundation (MODERATOR)
Joann Lo, Co-Director, Food Chain Workers Alliance 
Jose Oliva, Co-Director, Food Chain Workers Alliance

3:50 PM
Litigating for Change
Kim Richman
, Richman Law Group

4:05 PM
Cultivating Consumers Into Citizens: Perspectives from the Media
Mitchell Davis, Executive Vice President (MODERATOR)
Kate Cox, Editor, New Food Economy
Tamar Haspel, Journalist, The Washington Post
Helen Rosner, Journalist

4:40 PM
Closing Remarks
The Honorable Chellie Pingree, Member of Congress, Maine’s First Congressional District

Day 2: Tuesday, October 24

8:00 AM

9:00 AM
Food in the Future
Caleb Harper
, Principal Investigator and Director, Open Agriculture Initiative, MIT Media Lab 

9:15 AM
Science and Society
Mitchell Davis
, Executive Vice President, The James Beard Foundation (MODERATOR)
Jennifer Kuzma, Goodnight-NC GSK Foundation Distinguished Professor in School of Public and International Affairs and co-Director of the Genetic Engineering and Society Center, NC State University 
Caleb Harper, Principal Investigator and Director, Open Agriculture Initiative, MIT Media Lab 

9:40 AM
Cultivating Consumers into Citizens: Perspectives
Mitch Baranowski, Creative Director, Brand Marketer, Entrepreneur (FACILITATOR)
Olivier DeSchutter, Co-Chair, International Panel of Experts on Sustainable Food Systems and Former UN Special Rapporteur on the Right to Food      
Phil Jones, Chef and Project Manager, City Food
Pamela Koch, Executive Director, Laurie M. Tisch Center for Food, Education & Policy, Research Associate Professor, Program in Nutrition, Department of Health & Behavior Studies, Teachers College Columbia University
Peggy Neu, President, The Monday Campaigns
Hari Pulapaka, Chef and Associate Professor of Mathematics, Stetson University

10:30 AM

11:00 AM
Cultivating Consumers Into Citizens: Activity

11:50 AM
Cultivating Consumers Into Citizens: Harvest and Reflection

12:15 PM
Cultivating Consumers Into Citizens: Changes
Tunde Wey, Chef and Activist

12:30 PM
Closing Remarks
Jon Alexander
, Co-Founder, The New Citizenship Project

12:45 PM