2017 JBF Food Summit Agenda

Consuming Power

Day 1: Monday, October 23

Act I: What We Know About Food Consumers, Their Beliefs, and Their Behavior

Your Brain on Food: Mapping Brain Function and Belief
Jonas Kaplan
, Assistant Research Professor of Psychology, Brain and Creativity  
Institute and Co-Director of the Dana & David Dornsife Cognitive Neuroimaging Center, University of South Carolina

Shopping for Identity: Culture as a Motivator to Consumer Behavior 
Darren Seifer
, Food Consumption Industry Analyst, NPD Group

Data = Knowledge, Or Does It?
Mike Lukianoff
, Chief Analytics Officer, Fishbowl, Inc.
Jill Gress, Vice President, Radius Global Market Research

Beyond the Numbers: Missing Voices, Missing Perspectives
Tunde Wey
, Chef

Act II: Tastes Change, Changing Tastes

Levers for Change: Grass Roots Advocacy and Action
Joann Lo
, Co-Director, Food Chain Workers Alliance 
Jose Oliva, Co-Director, Food Chain Workers Alliance 

There’s No Accounting for Taste: The Primacy of Flavor
Mark Schatzker
, Author, The Dorito Effect 

Leading with Taste
Dan Barber
, Chef and Author
Mary Wagner, Founder and President, MK Wagner & Associates; and formerly Research and Development with Starbucks, Mars, E. & J. Gallo Winery, and Taco Bell

Money Where Your Mouth Is: Companies Adjusting to Changing Consumer Beliefs, Behaviors and Tastes
Mehmood Khan
, Vice Chairman and Chief Scientific Officer of Global Research and Development, PepsiCo     
Matt Salzberg, Co-Founder, Blue Apron          
Karen Karp, Founder and President, Karen Karp & Partners    


Day 2: Tuesday, October 24

Act III: Cultivating Open and Inquisitive Consumers

The Future of Food is Tech
Caleb Harper
, Principal Investigator and Director, Open Agriculture Initiative, MIT Media Lab 

Genetics and Society 101
Jennifer Kuzma
, Goodnight-NC GSK Foundation Distinguished Professor in School of Public and International Affairs and co-Director of the Genetic Engineering and Society Center, NC State University

Debating the Future: Healthy Opinions on Flavor, Society, and Technology
Mitch Baranowski
, Creative Director, Brand Marketer, Entrepreneur      
Jason Clay, Global VP of Agriculture, World Wildlife Fund       
Olivier DeSchutter, Co-chair, International Panel of Experts on Sustainable Food Systems and Former UN Special Rapporteur on the Right to Food      
Deb Eschmeyer, Vice President of Communications, Danone North America       
Hari Pulapaka, Chef and Associate Professor of Mathematics, Stetson University 

Why Food, Why Chefs? Sustainable Development, Global Food Security and Harnessing the Power of Tastemakers
Juergen Voegele
, Senior Director of Agriculture, The World Bank


Agenda and speakers are subject to change.