Click on the links below to see footage from the 2011 JBF Food Conference.

Wednesday, October 12, 2011



Rosemary Ellis, Editor-in-Chief, Good Housekeeping

Presentation: A Large Bite to Chew

Why money? Why media? And what we’ve learned from listening to food-system stakeholders around the country at our regional salons.
Woody Campbell, Chairman of the Board of Trustees, The James Beard Foundation
Mitchell Davis, Vice President, The James Beard Foundation
Karen Karp, President, Karp Resources

Video Clip

Food Movement Rising by Roots of Change

Presentation: Eating Us Up

Food, Pop Culture, and the Role of Media in the American Diet
Fabio Parasecoli, author of Bite Me!: Food & Pop Culture; Associate Professor of Food Studies, The New School

Video Clip

Back to the Start by Johnny Kelly for Chipotle

Panel: Expert Perspectives on Media and Food

Marion Nestle, Moderator; author of JBF Award–winning Food Politics and Safe Food; Professor of Nutrition, Food Studies & Public Health, New York University
What Makes An Effective Public Health Campaign?
Heidi Arthur, Senior Vice President, Group Campaign Director, Ad Council
Watching What We Eat on Food Television
Bruce Seidel, Senior Vice President, Program Planning and Special Production, Food Network

How Social Media Is Impacting Our Decisions About Food
Leslie Hatfield, Senior Editor,, GRACE Communications Foundation
Print? Driving a Mission-Driven Publication 
Brian Halweil, Publisher, JBF Award–winning Edible Publications

Video Clip

What Is Meatless Monday? for The Monday Campaigns

Narrative Interlude: Tomato, Tomahto

Barry Estabrook, JBF Award–winning author of Tomatoland

Video Clip

What’s for Lunch by Sodexo

Presentation: Here’s the Beef, Where’s the Money?

Using our lunch to compare the flow of money through different chains of beef production and distribution.
Karen Karp

Panel: How Money, Incentives, and Industry Concentration Influence Our Food System

Money and Scale and Food System, A Macro Perspective
Jeff Madrick, Economist; author of The Age of Greed
The Impact of Finance on What We Eat
Frederick Kaufman, Contributing Editor, Harper’s; Professor, CUNY Graduate School of Journalism
How Money and Power Are Framing Food Policy
Ken Cook, President, Environmental Working Group

Panel: What Really Drives the Food System? Stakeholder Views

Karen Karp, Moderator
On Wall Street: Priorities and Expectations of Big Investors
Alexia Howard, Sr. Research Analyst—US Foods, Sanford C. Bernstein & Co.
When the Customer’s Right in Sustainable Product Development
Stephan Habif, Vice President Research & Development, North America, Unilever
The Need for Consumer Advocacy
Miriam Arond, Director, Good Housekeeping Research Institute

Narrative Interlude: The Power of Effective Leadership

Hope in a Changing Climate

Jonathan Halperin, President, Designing Sustainability

Presentation: Survey Says! Public Attitudes Toward Money, Media, and Food

Results from the Good Housekeeping and James Beard Foundation Surveys
Susan Westmoreland, Food Director, Good Housekeeping
Susan Ungaro, President, The James Beard Foundation

Video Clip

Food: Waste Not, Want Not by Good for Whole Foods

Conversation: Cooking Under Pressure: A Chef’s Perspective on Sustainability

Mitchell Davis, Moderator
José Andrés, JBF Award–winning chef, Think Food Group
Michael Anthony, Chef, JBF Award–winning Gramercy Tavern
Anne Quatrano, JBF Award-winning chef, Bacchanalia
Marcus Samuelsson, JBF Award-winning chef, Red Rooster

Thursday, October 13, 2011


Welcome: Reflections on the Leadership Awards

Susan Ungaro

Video Clip

The 1st Annual James Beard Foundation Leadership Awards by Linton Media

Presentation: The Ingredients of Change

Sam Kass, Senior White House Policy Advisor, White House Chef

Narrative Interlude: A Market Rises

Haile Johnston, Co-Founder, Common Market Philadelphia

Panel: DIY: Cooking Up A Better Food System

Perspectives on How We Can Affect Change 
Ricardo Salvador, Moderator; Program Officer, W.K. Kellogg Foundation
What We Can Do Politically
Wendy R. Gellman, Senior Policy Advisory, Office of Senator Kirsten E. Gillebrand
What We Can Do with Messaging
Jonathan Halperin
What We Can Do with Money
Michel Nischan, Co-Founder, Wholesome Wave; Chef, The Dressing Room
What We Can Do With Culinary Education
Greg Drescher, Vice President of Strategic Initiatives and Industry Leadership, The Culinary Institute of America at Greystone

Narrative Interlude: A Fish Tale

Paul Greenberg, JBF Award–winning author of Four Fish

Call to Action: What Can We Do As the JBF Community?

Mitchell Davis