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Introducing HoneyBunny: Our First Selected Good To Go Incubator Concept

JBF Editors

August 22, 2023


Photo: David Chow

We are honored to announce that HoneyBunny Chicken and Biscuits (HoneyBunny) from chef Jared Howard—the creative mind behind the highly popular HoneyBunny’s Kitchen pop-up—has been chosen as the first incubator concept to launch at Good To Go by JBF (Good To Go) in New York City. Beginning September 1, 2023, visitors to the Market 57 food hall at Pier 57 can experience chef Howard’s beloved Maryland-style comfort food during a six-month residency at the Good To Go kiosk—a fast-casual retail incubator, launched earlier this year, for operators who embody our mission and values. 

Presented in partnership with PEPSI® Dig In—an initiative designed to drive access, business growth, and awareness to Black-owned restaurants and chefs—chef Howard’s menu will showcase dishes inspired by the cuisine, culture, and nostalgia of the Chesapeake Bay, as well as the flavors of Appalachia and the American South. HoneyBunny diners can expect mouthwatering fried chicken with pillowy garlic–butter biscuits, fresh seafood, shared sides, and delicious desserts like banana pudding.

Named after his daughter who he nicknamed HoneyBunny, chef Howard’s concept is rooted in family, love, community, and comfort. Following stints at some of New York's finest kitchens, such as The Cecil Steakhouse, Gotham Bar and Grill, and Per Se, chef Howard drew on his Baltimore, Maryland childhood, and his tight-knit family’s love of good food, to create the HoneyBunny concept. Through this project, his mission is to provide visitors with welcoming service, quality products, and delicious food that meets the needs of the local community and beyond. 

As the HoneyBunny concept progresses, chef Howard plans to continue working toward a number of sustainability goals he has set for himself, including reducing food waste, increasing energy efficiency, and sourcing organic, fresh ingredients.   

Stop by Good To Go at Market 57 to try HoneyBunny’s delicious menu starting September 1, 2023!